
Cable One has gotten torched over the last six months - since November 2025, its stock price has dropped 53.4% to $54.66 per share. This was partly due to its softer quarterly results and may have investors wondering how to approach the situation.
Is there a buying opportunity in Cable One, or does it present a risk to your portfolio? Dive into our full research report to see our analyst team’s opinion, it’s free.
Why Do We Think Cable One Will Underperform?
Despite the more favorable entry price, we’re sitting this one out for now. Here are three reasons we avoid CABO, plus one stock we’d rather own.
1. Decline in Residential Data Subscribers Points to Weak Demand
Revenue growth can be broken down into changes in price and volume (for companies like Cable One, our preferred volume metric is residential data subscribers). While both are important, the latter is the most critical to analyze because prices have a ceiling.
Cable One’s residential data subscribers came in at 887,100 in the latest quarter, and over the last two years, averaged 3.9% year-on-year declines. This performance was underwhelming and implies there may be increasing competition or market saturation. It also suggests Cable One might have to lower prices or invest in product improvements to grow, factors that can hinder near-term profitability. 
2. EPS Trending Down
We track the long-term change in earnings per share (EPS) because it highlights whether a company’s growth is profitable.
Sadly for Cable One, its EPS declined by 26% annually over the last five years while its revenue grew by 1.8%. This tells us the company became less profitable on a per-share basis as it expanded.

3. New Investments Fail to Bear Fruit as ROIC Declines
ROIC, or return on invested capital, is a metric showing how much operating profit a company generates relative to the money it has raised (debt and equity).
We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. Unfortunately, Cable One’s ROIC has decreased over the last few years. Paired with its already low returns, these declines suggest its profitable growth opportunities are few and far between.

Final Judgment
We see the value of companies helping consumers, but in the case of Cable One, we’re out. After the recent drawdown, the stock trades at $54.66 per share (or a forward price-to-sales ratio of 0.2×). The market typically values companies like Cable One based on their anticipated profits for the next 12 months, but there aren’t enough published estimates to arrive at a reliable number. You should avoid this stock for now - better opportunities lie elsewhere. We’d suggest looking at an all-weather company that owns household favorite Taco Bell.
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