Campaign Goal is to Drive Record Latino Voter Registration and Increase Turnout to 20 Million
TelevisaUnivision, the world’s leading Spanish-language media company, today announced the 2024 edition of Vota Conmigo (Vote with Me), the company’s non-partisan multiplatform campaign aimed at providing educational tools and resources to motivate every eligible Hispanic U.S. citizen to participate in the electoral process and cast their vote during this year’s election cycle.
Hispanic voters continue to be the most powerful, emerging political force in America. With 36.2 million eligible voters this year, the decisions made at the polls by Latino voters will shape the future of our country. A critical first step is activating these key constituents and empowering them to make their voice count. Leading third-party civic engagement and voter data experts project that more than 17 million Latinos are expected to vote in November1,2, marking a 15 percent increase from 2020. However, this data also indicates that our work is only half done. TelevisaUnivision is fully committed to bolstering voter registration through the Vota Conmigo campaign, striving to increase Latino participation to 20 million at the polls. This reflects the importance for Hispanics amid critical issues and agendas that will undoubtedly shape the Hispanic community for generations.
"In an era where Spanish-speaking Americans face a significant lack of in-language information and resources to facilitate their participation in our country’s elections, TelevisaUnivision serves as a respected community partner and trusted source of information and educational tools,” said Wade Davis, Chief Executive Officer, TelevisaUnivision. “Through our comprehensive 'Vota Conmigo' campaign, our mission is to leverage our reputation, reach and community resources to engage record numbers of U.S. eligible Hispanic voters, help them navigate the 2024 elections effectively and be fully empowered to make informed decisions at the polls.”
The Vota Conmigo campaign brings a strong track record to this year’s efforts, having delivered more than 700 million impressions across TelevisaUnivision’s television, audio, and digital platforms, which resulted in 1.4 million new Hispanic registered voters during the 2020 election year. Our goal is to significantly exceed this in our drive to 20 million Hispanic votes in the 2024 elections.
In 2024, the company is significantly increasing its Vota Conmigo outreach with bespoke content and educational resources available across all its platforms, as well as live, in-person activations engaging eligible Hispanic voters nationally, including:
- Martes de Accion: Monthly multiplatform content takeover and activation partners across all TelevisaUnivision platforms monthly, on Tuesdays, from April 9th until Election Day, with special emphasis in September and October, including week-long takeovers for National Voter Registration Day and Vote Early Day.
- Univision.com/Vota Conmigo: Interactive site promoting voter registration, mail-in processes, early voting guidelines, polling locations and educational videos. In addition, the site offers a voter registration status widget that allows site visitors to sign up for important text message reminders related to the election cycle.
- TU Talent Testimonials: Real-life documentation of TelevisaUnivision’s talent Karina Banda, Enrique Borja, and Borja Voces’ personal journeys from becoming U.S. citizens to voting for the first time.
- First Time Voter’s Series: Featuring TelevisaUnivision’s talent sharing their personal experiences when they participated in their first election.
- Public Service Announcements (PSAs): Produced with key talent in to guide and educate viewers on voter registration, vote-by-mail process, and the importance of elections in our country.
- Local Community Engagement: Univision’s local TV stations throughout the country will host townhalls and programming segments with station talent on how to register to vote, vote by mail and the importance of early voting. Stations will also partner with local organizations to host voter registration drives, phone banks and more.
- Major Programming Integrations: Showcase campaign activities and educational resources in TV and radio programming, as well as sports and music franchise events at both the national and local levels.
“Elections matter, and everyone has a role to play to ensure that Hispanic voters are well-informed and have all the facts they need to actively participate in our democracy,” said Teri Arvesu, Senior Vice President, Social Impact and Sustainability at TelevisaUnivision. “Throughout the campaign, TelevisaUnivision will dedicate coveted programming slots on the company's broadcast, audio, digital and streaming platforms, as well as deploy on-the-ground resources in Hispanic communities.”
To learn more about the Vota Conmigo campaign and all the programming and information available to Hispanic audiences throughout this election cycle, visit univision.com/VotaConmigo. For more information about TelevisaUnivision, please visit televisaunivision.com and follow us on Twitter and Instagram.
1 The National Association of Latino Elected and Appointed Officials (NALEO), "The Latino Vote in Election 2024, National and State projections," [https://naleo.org/press-releases/]
2 L2 data mapping active registered voters as of 5/9/23 that voted in Presidential Elections. Projected 2024 turnout based on likely voters as of 6/20/23 includes active/non-active. A18+ includes full electorate regardless of age match. Percentages are rounded.
About TelevisaUnivision
TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports, and entertainment verticals. This original content powers all TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.
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Contacts
Maria Areco, mareco@univision.net
