Munchkin Inc. (“Munchkin”), the beloved baby lifestyle company owned by WHY Brands Inc. (“WHY”), is proud to announce that the FLOW Nipple Shield + (“FLOW”), the world’s first patented nipple shield with a built-in channel that allows mothers see their breast milk flowing while nursing, has won the Red Dot Award: Product Design 2026.
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The Red Dot Award: Product Design is one of the internationally established competitions for product design. Since 1955, it has recognized products that stand out for their high design quality. At the core of the competition is the thorough evaluation by the independent Red Dot Jury. It examines all submissions in detail and discusses them regarding key aspects of good design – including function, usability, responsibility and aesthetic quality. The jury is composed of internationally experienced experts from various disciplines. Submissions come from numerous countries and are assessed through a multi-stage evaluation process.
“We're honored that FLOW has been recognized with a Red Dot Award, one of the world's most respected design distinctions,” said Diana Barnes (“DB”), Chief Brand Officer and Creative Director at WHY. “FLOW was created to address a very real challenge many breastfeeding mothers face, the uncertainty of whether their baby is receiving enough milk. By allowing mothers to see their milk flow while nursing, FLOW provides reassurance and confidence during an important stage of the feeding journey. This recognition reflects our commitment to creating innovative products that solve meaningful problems for families.”
Ten years in the making and developed through numerous clinical trials, Munchkin Inc. launched FLOW in March 2025, with the mission to increase breastfeeding rates worldwide. FLOW is the first patented transformative tool that addresses one of the most common concerns among breastfeeding mothers: the perception of insufficient milk supply. FLOW provides visual confirmation of milk flow, allowing nursing mothers to see the color, density, and viscosity of their letdown, eliminating doubt, boosting confidence, and extending many mothers’ breastfeeding plans. FLOW is sold on munchkin.com and nationally chainwide at Target and Walmart.
The perception of insufficient milk supply is the leading reason women stop breastfeeding, despite less than 5% experience a true milk supply shortage. The clinical trial concluded with 98% of participants continuing to breastfeed for more than three months, demonstrating that FLOW helped them meet or exceed their goals.
About Munchkin Inc.
For more than 30 years, Munchkin Inc., the baby lifestyle brand owned by WHY Brands Inc, has produced innovative products and functional gear for children and their caregivers. Munchkin has 350+ patents to date, and more than 250 international product and brand design awards. Munchkin products are sold in more than 50 countries and have received over 1.45 million five-star reviews.
Munchkin has been awarded Great Place to Work for four consecutive years and is recognized as a 2024 Best Places to Work by Built In. Munchkin has been honored on Fast Company’s annual “Brands That Matter” list for two consecutive years, including 2024, and ranked number eight on Fortune’s list of Most Innovative Companies in 2023.
As the only baby brand in the United Nations Global Compact, the company prioritizes corporate social responsibility with commitments to environmental protection and animal welfare, which are highlighted in its annual Sustainability Report. Learn more at www.WHYBrands.com and www.Munchkin.com.
About WHY Brands Inc.
WHY is a portfolio of brands that invent, develop, and design creative products across an array of categories. With every new idea and undertaking, we begin and end with the question why. That spirit of inquiry drives our commitment to innovation, highlighted by over 350 patents to date. We believe great ideas and next-generation design can be life-changing. WHY’s portfolio includes baby lifestyle brand Munchkin and Curio Home Goods. Learn more at www.WHYBrands.com.
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