SAN FRANCISCO, CA - September 1, 2026 - BSPK, the AI-powered clienteling intelligence platform trusted by Hermès, Bonpoint, J.M. Weston, Christofle, and A.P.C., today announced the launch of its redesigned website at bspk.com, marking the company's clearest statement yet: clienteling software now runs on AI and customer intelligence, and BSPK built the platform for it from the ground up.

While most clienteling tools started as messaging apps and added data features later, BSPK started with the customer data problem. The company connects store, web, inventory, sales, and engagement signals into one living profile, then lets AI agents and human advisors act on that profile together, so every client interaction, online or in person, feeds the same intelligence.

"Your customer data is an asset only if you can use it," said Zornitza Stefanova, Founder & CEO of BSPK. "A lot of software calls itself AI-powered because it added a chatbot. We built BSPK so that customer intelligence sits underneath everything: the messaging, the recommendations, the coaching an associate gets mid-conversation. That is the difference between a feature and a platform."

Why Customer Intelligence Is the New Baseline

Luxury and retail brands are under pressure to personalize outreach at the scale of a full client base, not just a handful of top spenders. BSPK's Customer Intelligence capabilities give brand teams the tools to do that:

• Propensity, segmentation, and taste modeling that surface which clients are ready to buy, not just who bought last

• A Single Customer View that merges identity, purchase history, preferences, and every past interaction across web and in-store channels into one record

• Real-time, two-way sync, so a purchase or cart update anywhere in a brand's stack shows up instantly in the advisor's app, not overnight

• Built-in attribution that ties every outreach, engagement, and conversion back to the advisor and channel that drove it

"Personalization should not be a luxury reserved for the top fifty VIPs," said Stefanova. "Customer intelligence is what makes one-on-one engagement possible across a brand's entire client base, not just the clients an advisor already remembers."

Agentic AI, Built to Work Alongside People

BSPK's AI Platform organizes its agents and automation around the full customer journey: Acquire, Engage, Convert, and Campaign, plus a Skills Agent that coaches associates in the moment. Every agent shares the same customer data foundation and hands control back to a human before anything sends.

• Custom Agents let a brand build automated plays, such as reaching lapsed top clients or promoting a live collection, by describing the audience and cadence in plain language, no code required

• Campaign Agent turns a launch or drop into individualized 1:1 outreach at scale, instead of a single mass blast

• Skills Agent offers live, in-the-moment suggestions on tone, phrasing, and next best action, so newer associates ramp toward a brand's best performers in days

• Guardrails and approvals keep an associate in control of every send, with client consent respected throughout

"The agent prepares and suggests. The advisor runs the relationship," said Stefanova. "We did not build BSPK to replace the people brands trust with their clients. We built it so those people spend their time selling and connecting, not searching for the right client or drafting a message from a blank page."

A Self-Serve ROI Calculator for Brand Leaders

The redesigned site also features an expanded ROI Calculator at bspk.com/resources/clienteling-roi-calculator, letting brand growth leaders estimate the revenue upside of agentic clienteling based on their own store count, client base, and advisor activity, ahead of any conversation with sales.

"You cannot improve what you cannot measure," said Stefanova. "Brand leaders want a number before they want a demo. The ROI Calculator gives them one, on their own terms, in a couple of minutes."

Built for Adoption on the Shop Floor

Customer intelligence only compounds if a team actually uses the tool. BSPK's mobile app is designed to be as easy as WhatsApp, with roughly ten minutes of onboarding and no classroom training, built for shared devices and high turnover on the shop floor. Additional platform capabilities include:

• A seamless messaging hub spanning SMS, WhatsApp, WeChat, Line, and email in one place

• 360-degree client profiles capturing preferences, journeys, wishlists, and full purchase history

• Client Ideabook, a private, branded digital lookbook clients can browse, save, and share

• Slices, curated visual collections built from photos, video, and PDFs

• Live inventory access across boutiques and regions for accurate, in-stock recommendations

• Enterprise-grade security, including SSO, MDM, granular permissions, and audit logs, with customer data owned by the brand at every tier

Every BSPK plan, from Boutique to Enterprise, includes AI capability, a single customer view, and immediate two-way sync with a brand's existing systems, with no rip-and-replace required.

Availability

The new bspk.com is live today. Brand growth leaders can explore the AI Platform, review Customer Intelligence and industry use cases, run the ROI Calculator, or book a demo directly from the site.

About BSPK

BSPK is the AI-powered clienteling intelligence platform for brand growth leaders. Founded in the San Francisco Bay Area, BSPK unifies a brand's first-party data and lets humans and agents work together to close more sales, acting on every signal across the full customer journey, from acquisition to advocacy. BSPK partners with premium and luxury brands across Europe, North America, the Middle East, and Asia, including Hermès, Bonpoint, J.M. Weston, Christofle, and A.P.C. Learn more at bspk.com.

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