Beauty of USA has opened its doors at 917 Hamilton Street, introducing a fresh retail concept that combines the reach of a full-scale beauty supply warehouse with the convenience of neighborhood shopping. The store, and its accompanying e-commerce platform, delivers thousands of professional-grade hair products at wholesale prices, yet eliminates traditional bulk-purchase requirements, making high-quality beauty essentials accessible to everyone from first-time braiders to seasoned stylists.
Positioned in the heart of downtown Allentown, Beauty of USA stocks an extensive assortment that spans braiding and crochet hair, human-hair weaves, lace-front and ready-to-wear wigs, specialized hair-care lines, styling tools, body products, cosmetics and accessories, all curated to meet the fast-changing demands of multicultural hair trends. Competitive everyday pricing is further supported by rotating “New Arrivals” and “Deals” sections, allowing shoppers to discover the latest textures, colors and cap constructions as soon as they drop.
“Our goal is simple: elevate the beauty shopping experience while protecting our customers’ budgets,” said a Beauty of USA spokesperson. “By sourcing directly and pricing at wholesale levels, without forcing bulk commitments, we give professionals and everyday consumers equal access to premium products that empower creativity and self-expression.”
A Salon Experience Inside a Supply Store
Beyond aisles of retail offerings, visitors will find BOUSA Braiding Salon, a full-service studio located at the back of the store. Staffed by experienced braiders and extension specialists, the salon provides protective styles, custom installs, and wig services using products available on the sales floor. Walk-ins are welcomed, and clients may select hair from the shelves moments before their appointment, ensuring color and texture match perfectly.
The dual model creates a seamless loop: shoppers who are uncertain about DIY installation can schedule professional service on the spot, while salon patrons who fall in love with a style can immediately purchase maintenance items before heading home.
E-Commerce, Same-Day Delivery and Flexible Fulfillment
Recognizing the growing demand for on-demand beauty, Beauty of USA has rolled out multiple fulfillment options.
-
Same-Day Local Delivery across the Lehigh Valley for orders placed before the afternoon cut-off. Ideal for stylists facing last-minute client requests.
-
Store Pickup for customers who prefer to browse online and collect in person, bypassing shipping fees.
-
Nationwide Shipping that extends the store’s competitive pricing and curated catalog to customers throughout the continental United States.
All inventory displayed online reflects real-time stock in the Allentown warehouse, reducing back-order frustrations and ensuring swift dispatch.
A Community-Focused Mission
Beauty of USA aims to serve more than just retail needs. The company plans to partner with local cosmetology schools and independent stylists for educational demos, product knowledge sessions, and small-business workshops designed to help entrepreneurs grow their clientele without overspending on supplies. Loyalty programs and e-mail exclusives will reward repeat customers with early access to limited-edition drops and flash sales.
To learn more and get started, visit beautyofusa.com
Address of Bousa Braiding Salon: 917 Hamilton Street, Allentown, PA 18101.
About Beauty of USA
Beauty of USA is a privately owned beauty supply retailer headquartered in Allentown, Pennsylvania. Founded on the belief that professional-quality hair products should be affordable and readily available, the company bridges the gap between wholesale distributors and neighborhood beauty stores. With a comprehensive product range, an in-house braiding salon and multiple fulfillment options, including same-day delivery, Beauty of USA elevates the beauty routine for consumers and professionals alike.
Media Contact
Company Name: Beauty of USA
Contact Person: Media Relations
Email: Send Email
City: Allentown
State: PA
Country: United States
Website: beautyofusa.com
