Gustason will drive business development while delivering advanced revenue growth insights and strategies to Craig Group clients.
HOUSTON, TX / ACCESSWIRE / October 28, 2024 / Craig Group is proud to welcome new Partner Brian Gustason to its team of revenue growth advisors for middle-market, private-equity-backed companies. Gustason will drive business development while delivering advanced revenue growth insights and strategies to Craig Group clients.
Gustason brings deep knowledge in GTM strategy development, marketing, sales excellence and customer success optimization. With a proven track record in business growth transformations, he is poised to drive client revenue performance.
"We're thrilled to have Brian on Craig Group's team," said CEO Summer Craig. "His relevant experience and deep GTM expertise will expand our offerings and push the boundaries of success for our clients."
Gustason is an experienced private equity growth consultant and operating executive with over 20 years of expertise in enhancing operational and revenue performance across diverse industries. He excels in using a data-driven approach to overcome challenges in sales, marketing, and operations, fueling growth for PE-backed firms in B2B Services & SaaS.
His background includes consulting experience with Booz Allen Hamilton and PwC, as well as B2B sales leadership roles with Corporate Executive Board, Trandotcom Solutions and CoStar Group. Beyond leading client consulting engagements, Brian is dedicated to business growth and development.
Gustason earned his BS in Economics from The Wharton School at the University of Pennsylvania as well as an MBA from the Said Business School, Oxford University (UK). Brian is also a Certified Revenue Architect and a Certified Board Director (NACD.US).
"I'm excited to work with such a talented team," Gustason said. "With so much emphasis placed these days on both value creation and building organic growth capabilities, private equity firms and their portfolio businesses need the GTM focus and deep marketing and sales expertise Craig Group provides. I look forward to contributing to the great work already being done and creating real, lasting value for Craig Group clients."
About Craig Group:
Craig Group specializes in driving revenue growth for middle-market, private equity-backed portfolio companies. By integrating sales and marketing strategies with established and emerging technologies, Craig Group extends brands, increases market share, and achieves clients' revenue goals. Serving clients across diverse industries, including industrial, healthcare, and SaaS, Craig Group demonstrates its capability to drive significant growth and establish industry leadership through tailored data-driven strategies.
Find out more at https://craiggroup.io
MEDIA CONTACT:
Tricia Eaton - tricia@craigmarketinggroup.com
SOURCE: Craig Group
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