A new ACS–Leger survey shows hockey remains Canada’s most-watched sport, though baseball briefly surged during the Blue Jays’ World Series run—especially in Ontario, Atlantic Canada, and among seniors and allophones. Despite strong national interest in multiple sports, hockey still leads by a clear plurality.
-- The Toronto Blue Jays were one win away from winning the World Series and record numbers of Canadians were riveted to their screens for Game 7. Regrettably when the Game ended it was the Los Angeles Dodgers that won the title.
From October 24th to November 1st, baseball was on the mind of many Canadians with much excitement in Toronto and elsewhere in Canada. However, it all transpired at the time of the year when viewers have access to all the major sports whether it is Canada’s national pastime, hockey, CFL/NFL football, NBA basketball, soccer, tennis, etc.
To assess baseball mania in Canada, the Association for Canadian Studies commissioned the firm Leger Marketing to ask Canadians what sports they were most frequently watching at the outset of the World Series. The results confirm that hockey remains the sport watched by the largest plurality of Canadians. But baseball viewing overtook hockey viewing in Ontario and Atlantic Canada, amongst Canadians over the age of 65 and amongst persons whose first language is neither English nor French. Still, hockey viewing remained dominant elsewhere.
“Hockey remains the country’s national pastime securing a plurality of viewers, but is not the choice of a majority” said Jack Jedwab, President and CEO of the Association for Canadian Studies (ACS)
Some 1527 respondents were surveyed by Leger for the ACS from October 24-26, 2025 and while a margin of error cannot be associated with a non-probability sample in a panel survey for comparison purposes, A probability sample of 1527 respondents would have a margin of error of ±2.5%, 19 times out of 20
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