Cvent positioned highest in Ability to Execute

Cvent ranked #1 in all three Use Cases in the 2026 Gartner^® Critical Capabilities™ for Event Marketing and Management Platforms companion report

Cvent, an industry-leading meetings, events, and hospitality technology provider, today announced that it has been named a Leader in the 2026 Gartner^® Magic Quadrant™ for Event Marketing and Management Platforms. The Magic Quadrant evaluates vendors based on criteria including Ability to Execute and Completeness of Vision. In this year’s report, Cvent was positioned highest in Ability to Execute. Cvent has been recognized as a Leader every year since the inaugural Magic Quadrant for this market was published in 2024. A complimentary copy of the report is available here.

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2026 Gartner® Magic Quadrant™ for Event Marketing and Management Platforms

Cvent ranked highest across all Use Cases in the Gartner^® Critical Capabilities™ for Event Marketing and Management Platform companion report

In the Gartner companion report, Critical Capabilities for Event Marketing and Management Platforms, vendors were evaluated based on various Use Cases, including Hosted Conferences With Exhibitors, Hosted Conferences/Roadshows and Hosted Field Marketing Events. Cvent ranked highest in all three Use Cases.

In this report, Gartner states, “Based on a combination of interactions with Gartner clients and analyst market observations, the frequency and volume of field marketing events have grown dramatically in the last two years. This has led to a greater need for governance and compliance over global event programs.”

Gartner also states, “Vendors are rapidly advancing AI capabilities within their platforms to support event marketers in the design and development of events, along with creating engaging experiences and providing depth of insight into event performance. AI-driven audience engagement and streamlined operations are advancing rapidly, meeting growing demands for stronger attendee relationships and simpler event marketing.”

Continued investment in AI-powered innovation and marketer-focused platform expansion

Cvent continues to invest in its platform with an AI-forward approach to help marketers and event professionals execute and scale event programs with greater speed, efficiency, and impact. Recent highlights include:

• CventIQ™ — Cvent's comprehensive intelligence layer, embedded across the platform to power AI-generated content creation, real-time session insights, personalized attendee experiences, and smarter hospitality and group business-driven workflows.

• Acquisition of Goldcast — Brings AI-powered video capabilities to the platform, enabling marketers to instantly transform live event content into campaign-ready video clips, summaries, and social assets.

• Acquisition of ON24 — Adds an enterprise-grade webinar and digital engagement platform to Cvent's portfolio, giving B2B marketers more ways to turn digital experiences into measurable revenue growth.

Underpinning these investments is Cvent's commitment to being the most connected event platform in the marketing technology stack. Cvent's native integrations with leading marketing automation platforms and CRM tools like Salesforce mean that event data flows automatically into the systems marketers use to score leads, measure pipeline impact, and prove event ROI. Rather than managing events as a separate operational effort, Cvent users can run them as a fully integrated, measurable part of their demand generation and event-led growth strategies.

"Event and marketing leaders are under pressure to deliver experiences that are measurable, scalable, and more connected to the broader customer journey," said David Quattrone, Cvent Co-Founder and Chief Technology Officer. "We believe that our leadership position on the Gartner Magic Quadrant reflects our continued focus on helping organizations plan, market, and measure events — and our commitment to enabling that through meaningful AI innovation and outsized R&D investment."

For More Information

• Download a complimentary copy of the report here.
• Read more about this news on the Cvent blog here.

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with 5,500+ employees and 30,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com.

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Trademark Attribution

GARTNER is a registered trademark of Gartner, Inc. and/or its affiliates. MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner, Magic Quadrant for Event Marketing and Management Platforms, By Christy Ferguson et. al, 26 March 2026

Gartner, Critical Capabilities for Event Marketing and Management Platforms, By Amy Jenkins et. al, 30 March 2026

View source version on businesswire.com: https://www.businesswire.com/news/home/20260402071097/en/

"We believe that our leadership position on the Gartner Magic Quadrant reflects our continued focus on helping organizations plan, market, and measure events—and our commitment to enabling that through meaningful AI innovation and outsized R&D investment."